Every January, Anaheim, CA comes to life to do more than just showcase the latest gear coming to market; it becomes a celebration of all that is rock and metal in the music industry. While investors, store owners, corporate giants and music fans converge on the scene, artists from around the landscape gather with months of planning to bring amazing “1 night only” gigs to town, capturing the eyes, ears and musical passions of attendees – and it’s a fight to get them in.
In more than a dozen venues around town, and with just to viable nights to make it happen, bands and artists vie for the attention of in-town visitors, hoping to get them into their audience to see and hear what they have to offer. After all, turning passive fans into dedicated fans can take a real show – and that’s what the NAMM Metal Jam is striving for. More artists on stage, more attendees and ultimately – more celebration of rock and metal music.